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A common meeting for most wedding photographers will end with the person promising to call back inside a few days to confirm the booking. In practice, they becomes distracted and does not call back at all and it is critical to chase them down for an answer. However how can this be done without appearing to be i) too desperate or ii) a stalker?

Here’s a simple guide taken from many experience in telesales. The biggest problem is that many folk don’t answer when you ring. If you leave a message, it is very tough to then call back if you don’t get an answer. At some particular point you’ve got to cut your losses and mark the potential client as ‘lost ‘ and push on. If you spend a lot of time chasing an individual then you will not be spreading your time uniformly and your success rate will fall.

First what is the best time to call?

Weekends are usually poor times and calls during private time is often not appreciated. However this isn’t always true with wedding photography as this is often considered considered critical. You might want to experiment by making some calls at the weekend.

Don’t try on Mondays or Fridays. Mondays they are too busy dealing with all the things they need to do in the week and Fridays they are planning their weekends.

The best days are Tuesday, Wed. & Thursday. 11:30am and 7pm appear to be good times.

How Long to Spend on Telesales?

Only spend a maximum of of an hour on each day on these calls. It’s miles better to be clean-cut than try and do too much and then stop totally.

What About if there is No Answer?

Let the telephone ring 5 times. If there isn’t any answer, hang up and make a note in your database. Try again after two days.

After 5 attempts with no answer, leave a message. Say that you’ve tried numerous times, but haven’t been able to get in contact. Remind them of their promise to give you a decision or update and day that you’re going to make the assumption that they’ve found an alternative supplier. Follow this up with an email saying the same thing and mark the account as ‘lost’.

By following this stringent regime your productivity will improve and you will be a lot less concered about making cold calls.

Clwyd is a wedding photographer based in London. He’s employed generally in the area of Indian wedding photography covering many Asian weddings in England and at assorted world destinations.

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